In support of the Mexican Red Cross’ annual fundraising campaign, #ColectaNacional2021, VMLY&R COMMERCE Mexico has unveiled its latest activation – with Mexican soccer club Cruz Azul (Blue Cross) changing its colors from blue to red. The limited-edition red jersey – to be worn by team members and available for purchase by fans – is being launched in advance of the upcoming “La Maquina” face off with the Coapa Club at Azteca Stadium on October 31st.
“Through this alliance of Mexicans for Mexicans, we’ve given people viewing the sporting event an opportunity to donate. Not only will fans be able to purchase the commemorative jersey, but at the same time they will have the satisfaction of helping the Mexican Red Cross continue to provide services across the country,” said Santiago Cortés, CEO, VMLY&R COMMERCE Mexico.
Víctor Velázquez Rangel, President of the Board of Directors of Cooperativa La Cruz Azul, commented, “We are sure that our fans will join the National Collection of the Red Cross, either by buying the jersey or by contributing directly. We invite all Mexicans to enjoy the Young Classic and at the same time to support the Red Cross – an institution that has always been there for all Mexicans.”
Adriano Lombardi, Creative Director General at VMLY&R COMMERCE Mexico added, “That a soccer club with more than 15 million fans donates something as important as its colors to an institution like the Mexican Red Cross is much more valuable than any monetary contribution.”
The limited-edition jersey may be purchased at the Club’s online store, www.tiendacruzazul.mx, with 100% of the proceeds going to the Mexican Red Cross.
This is the second consecutive year that VMLY&R COMMERCE Mexico has teamed up with the Mexican Red Cross for their national fundraising campaign. Launched in early October, the overall campaign aims to generate awareness for the organization’s humanitarian efforts and creates an emotionally experience that encourages audiences to donate in support.