Prime Day 2022 challenged forecasts across the commerce industry, with record breaking results. Despite expectations of a soft performance and notorious absentees during the event (i.e. Walmart), shoppers spent nearly $12 billion dollars online across all retailers in the US alone. This year more than ever, endemic brands in the household essentials category benefited from a resurgence in shopper consideration. Cautious but determined shoppers searched for highly-discounted functional products that better served their needs in an increasingly uncertain economic environment.
Take a look at the VMLY&R COMMERCE Recap of the event to learn how Amazon leveraged the opportunity to expand its ecosystem and influence, how brands pivoted their promotions to meet inflation-concerned consumers, and how this year’s event will shape the future of large-scale commerce activations—as soon as this fall season.