Actions Not Words: Adland Commits


In the backdrop of Black Lives Matter protests taking place in the US, UK, Germany and other parts of the world, we acknowledge that this is a painful and emotional time for many of us, especially for our Black community. 

Last week, Geometry UK took a step towards action with Geometry UK CEO Michelle Whelan signing an open letter to the industry committing our intentional support for black talent alongside over 200 UK influential industry leaders. 

Promising to take action on inequality and “maintain inclusive cultures that are sensitive to the enduring injustice and pain of racism”, the open letter was coordinated by Creative Equals, a body dedicated to promoting diversity in the workplace, and one that Geometry has long supported.

Geometry UK started on its journey of achieving equality within our business a long time ago. From our representation at WPP Roots, a network aiming to change the way in which we talk, discuss and approach ethnicity, race, culture and religion within our industry; to forming Geometry Roots, our very own UK team led by UK CDO Debbie Ellison with over twenty members, with the same aim. 

Last year Geometry Roots launched The Incubator, a rich work experience program aimed at young talented BAME students, and, this year we are bolstering the program through a partnership with the Hult Business School. Finalists will receive a fast-track interview for the Hult Scholar Grant for the academic year. The interviews will give students the chance to be awarded the prestigious Hult Scholar Grant and receive a full tuition grant to study a 3-year Bachelors of Business Administration at Hult International Business School.

You can read Creative Equals' open letter to the industry, and complete list of signatories, here.