7 Takeaways from Shoptalk Europe 2023

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Shoptalk Europe, held in Barcelona, brought together over 3,000 attendees from the world’s biggest and rising retailers and brands, start-ups, tech companies, investors, media, and analysts, to build tomorrow’s digital transformation. VMLY&R COMMERCE was there, speaking on the main stage and moderating discussions, but also listening to the commerce changemakers and key themes across the three-day event.

What we heard was that this is an age of fluidity for marketers – fluid channels, fluid consumers/shoppers, fluid technology. In the midst of this change, we drew out seven takeaways, and seven actions brands must consider in navigating the commerce revolution.

  1. GROWTH IS SHIFTING AND HARDER TO NAVIGATE.  Growth is now ‘in the gaps’.
  2. INTEGRATION OF SALES AND MARKETING IS FUNDAMENTAL.  The D-Day for integration has arrived.
  3. CLARITY OF BRAND POSITIONING AND VISION IS CRITICAL.  In a complex world, knowing your North Star is more essential than ever.
  4. PLAN FOR GENERATIONS, NOT JUST THE NEXT QUARTER.  Do family run businesses have it right?
  5. A NEW DIMENSION TO MARKETING  MOOD.  One of the emerging tech tools for a new age.
  6. CONTENT SHOULD BE A DESTINATION IN ITSELF.  The clear case for engagement over interruption.
  7. AI IS ABOUT ENABLING FASTER, SMARTER DECISION-MAKING.  AI should be more than just “intelligent automation”.

Download the full recap as we expand on these 7 key themes, offering a quick read of the key topics we heard and can help navigate today.