VMLY&R Commerce, WPP’s end-to-end Creative Commerce company, garners recognition at the 2023 Cannes Lions International Festival of Creativity, receiving 2 Gold, 3 Silver, 3 Bronze and 9 shortlists across a spectrum of categories, including Creative Commerce, Direct, Industry Craft, Mobile, Brand Experience & Activation, Radio & Audio, Media, and Health & Wellness.
VMLY&R Commerce US received a Gold for Mondelez’s OREOCodes in the Creative Commerce category, now in its sophomore year. The Creative Commerce Lions celebrate outstanding creativity and commercial success in everything from merchandising to social commerce to payment solutions. OREOCodes, which turns cookies and milk into an interactive barcode-based experience, also went on to pick up an additional Gold, 2 Silvers and a Bronze across Direct, Industry Craft, and Mobile.
“This was an incredible year for our agency and clients across the world, with the US having an especially strong outcome with Mondelez’ OREOCodes,” said Manuel Bordé, Global CCO. “It’s been humbling to see how the industry has embraced Creative Commerce. The work that won this year across categories is reinventing how we buy and transact through brand-building creative that converts.”
The full list of VMLY&R Commerce wins includes:
Mondelez “OREOCodes” – VMLY&R Commerce US
- Gold – Creative Commerce
- Gold – Direct
- Silver – Direct
- Silver – Industry Craft
- Bronze – Mobile
- Shortlist – Brand Experience & Activation
Coca-Cola’s “I See Coke” – VMLY&R Commerce Dubai & US
- Silver – Radio & Audio
Mexican Red Cross “Donate Siren” – VMLY&R Commerce Mexico
- Bronze – Media
- Shortlist – Health & Wellness
SBS + Asociación de Alzheimer de Puerto Rico “Jingle Therapy” – VMLY&R Commerce Puerto Rico
- Bronze – Health & Wellness
- Shortlist – Health & Wellness
AB InBev + Adidas “Beer Badge” – VMLY&R Commerce Mexico & US
- Shortlist – Creative Commerce
Seiki Milk “Milk Manga” – Geometry Ogilvy Japan
- Shortlist – Health & Wellness
- Shortlist – Industry Craft
Unilever “Suvidha Centre” – VMLY&R Commerce India
- 2x Shortlist – Creative Business Transformation
- Shortlist – Sustainable Goals