VMLY&R COMMERCE, WPP’s end-to-end Creative Commerce company, receives broad recognition at the 2022 Cannes International Festival of Creativity receiving 1 Gold, 4 Silver, 2 Bronze, and 14 shortlists across categories including: Creative Commerce, Brand Experience & Activation, Creative Business Transformation, Industry Craft, Design, Social & Influencer, Mobile, Creative B2B, Entertainment for Sports, Health & Wellness, and Sustainable Development Goals.
Overall, VMLY&R agencies and brands received a total of 10 shortlists in the inaugural Creative Commerce Lions, with VMLY&R COMMERCE awarded 1 Gold and 1 Bronze for India’s Hindustan Unilever Smart-Fill and Mexico’s Corona Jersey Pay, respectively. Chaired by Beth Ann Kaminkow, VMLY&R COMMERCE Global CEO, the Creative Commerce Lions celebrated outstanding creativity and commercial success in in everything from merchandising to social commerce to payment solutions.
Beth Ann Kaminkow commented, “This has been a transformative year for creative commerce across our industry. The advent of the Creative Commerce Lions will shape how we award and celebrate creativity that converts, for generations. Efforts that were once deemed to be “retail and shopper” activations are now seen for what they truly can be - commercial works of art.”
She added, “I’m beaming with pride at the recognition our work received across categories and markets. Commerce was truly everywhere, contributing greatly to VMLY&R and WPP successes. We’ve successfully elevated to the highest creative stage, and there’s more potential to unlock to deeply engage consumers, build brands, and attract a new generation of talent to design for this future. I’m excited to see what comes next.”
Congrats to our teams in India, Dubai, Mexico, Japan, Colombia and the US:
Hindustan Unilever Smart-Fill – VMLY&R COMMERCE India
Gold: Creative Commerce, Sustainable Commerce
Silver: Sustainability Development Goals, Responsible Consumption & Production
Bronze: Creative Business Transformation, Brand Purpose & Impact
Shortlist: Creative Commerce, Consumer Goods
Shortlist: Creative Commerce, In-store Experience
Shortlist: Brand Experience and Activation, Customer Retail/ In-store Experience
Twitter #FeminineArabic – VMLY&R COMMERCE DUBAI
Silver: Social & Influencer, Corporate Purpose & Social Responsibility
Shortlist: Social & Influencer, Consumer Services/ Business to Business
Corona Jersey Pay – VMLY&R COMMERCE Mexico
Silver: Mobile, mCommerce
Bronze: Creative Commerce, Payment Solutions
Spotify Japan Sound Tour – Geometry Ogilvy Japan
Silver: Industry Craft, Outdoor
3 Shortlist: Design, Spatial & Sculptural Exhibitions and Experiences
Rescue Me Foundation Pet Interns – Geometry Colombia
Shortlist: Health & Wellness, Animal Health
Shortlist: Creative B2B, Brand Experience
Elena’s Fan Heartbreak Ice Cream – VMLY&R COMMERCE US & MEXICO
Shortlist: Entertainment, Sports Fan Engagement
Shortlist: Creative Commerce, Food & Drink
Oreo Stuf Scan – VMLY&R COMMERCE US
Shortlist: Brand Experience and Activation, Retail Promotions & Competitions
Continental The Beer Brochure – VMLY&R COMMERCE US
Shortlist: Media, Consumer Services, B2B
This success follows VMLY&R COMMERCE’s performance at prestigious global award programs with a total of 18 awards across One Show, D&AD, CLIO, and most recently the US Effies with 2 Silver, 1 Bronze and 4 Finalists.
To view the winning creative commerce work, visit www.vmlyrcommerce.com/our-work.