News & Views

Our latest thinking and stories

Keeping marketers one step ahead of the commerce revolution. Explore our latest expert insights, agency news, and the campaigns that are driving the industry forward.

News
All
  • Shopmatic logo
    VMLY&R COMMERCE Announces Exclusive Tie Up with e-Commerce Leader Shopmatic
  • Man sitting in chair by television
    Unveiling the Truth on Recyclable Materials
  • Gail Kaye headshot
    Is Your CX Leading Consumers Down a Dead End? What Consumer Packaged Goods Can Learn from Automotive Brands
  • New brand identity for the Romanian Gymnastics Federation
    VMLY&R COMMERCE Romania Wins Red Dot Design Award 2021
  • VMLY&R Foundation Day 2021
    VMLY&R Unites for Good on Worldwide Foundation Day
  • Empty stadium seats
    Bupa Latin America Give Us a Great Reason to Get Vaccinated With "Out of Tune" Anthems
  • Woman hugging young girl in the kitchen
    Colgate Unites Puerto Rico, Giving Them a Reason to Smile
  • Huggies Plus logo
    Huggies® and Kam Chancellor Team Up to Help Northwest U.S. Families Gain Access to Clean Diapers
  • Cover of VMLY&R COMMERCE whitepaper on Driving Rapid Business Growth With Shops
    Driving Rapid Business Growth with Shops
  • Headshot of Mary Lee
    Geometry Ogilvy Japan Appoints Mary Lee to Lead Experience Practice
  • Headshot of Beth Ann Kaminkow, Global CEO at VMLY&R COMMERCE
    HERoes and Yahoo Finance Name VMLY&R COMMERCE Global CEO Beth Ann Kaminkow to HERoes Women Role Model Lists 2021
  • Add to Cart - August 2021
    Add to Cart: eCommerce News Roundup - August 2021
  • Headshot of Roy Armale, Chief Innovation Officer, VMLY&R COMMERCE
    Designing the Future of Work
  • Headshot of Sergio Leon
    VMLY&R COMMERCE Welcomes New SVP, Creative Director of Content & Experience, Sergio Leon
  • Debbie Ellison headshot
    The Rapid Way to be Transformative? Be More Human.
  • Man typing on computer
    Five Ways to Improve the New Hybrid Workplace
  • Doctor on cell phone
    Humanized Commerce: The New Ways Retail Is Addressing Human Concerns and Priorities
  • Visual from the Boots Bootiques campaign
    Activate the Power of Experience to Counter New HFSS Legislation
News
  • Shopmatic logo
    VMLY&R COMMERCE Announces Exclusive Tie Up with e-Commerce Leader Shopmatic
  • Man sitting in chair by television
    Unveiling the Truth on Recyclable Materials
  • New brand identity for the Romanian Gymnastics Federation
    VMLY&R COMMERCE Romania Wins Red Dot Design Award 2021
  • VMLY&R Foundation Day 2021
    VMLY&R Unites for Good on Worldwide Foundation Day
  • Empty stadium seats
    Bupa Latin America Give Us a Great Reason to Get Vaccinated With "Out of Tune" Anthems
  • Woman hugging young girl in the kitchen
    Colgate Unites Puerto Rico, Giving Them a Reason to Smile
  • Huggies Plus logo
    Huggies® and Kam Chancellor Team Up to Help Northwest U.S. Families Gain Access to Clean Diapers
  • Headshot of Mary Lee
    Geometry Ogilvy Japan Appoints Mary Lee to Lead Experience Practice
  • Headshot of Beth Ann Kaminkow, Global CEO at VMLY&R COMMERCE
    HERoes and Yahoo Finance Name VMLY&R COMMERCE Global CEO Beth Ann Kaminkow to HERoes Women Role Model Lists 2021
  • Headshot of Sergio Leon
    VMLY&R COMMERCE Welcomes New SVP, Creative Director of Content & Experience, Sergio Leon
  • Promo from Huggies Helping Hugs campaign
    Huggies® And Walgreens® Rally Support For Families Struggling With Diaper Need
  • Smart fill machines by Hindustan Unilever
    VMLY&R COMMERCE Collaborates with Hindustan Unilever to Build First-of-Its-Kind ‘Smart Fill’ Machine that Empowers Consumers to Reduce Plastic Waste
  • Headshot of Debbie Ellison, Chief Digital Officer, VMLY&R COMMERCE
    2021 Ethnicity Awards Nominate VMLY&R COMMERCE’s Debbie Ellison Top 10 Inspirational Leader
  • TBC bank redesign
    VMLY&R COMMERCE Tears Up Retail Design Rule Book for Georgia’s Leading National Bank, TBC Bank
  • Virtual Shibuya Harajuku
    Virtual Shibuya Expands to Harajuku with V-Commerce
  • Hand holding cell phone
    Grab and VMLY&R COMMERCE Generate 7 Million+ Views for Sentimental Father’s Day Film
  • TJ Reilly Performance Media
    VMLY&R COMMERCE Welcomes New EVP Performance Media, TJ Reilly
  • Carsome
    VMLY&R COMMERCE and Carsome Tap into Muslim Consumers in New Hari Raya Campaign
Insights
  • Gail Kaye headshot
    Is Your CX Leading Consumers Down a Dead End? What Consumer Packaged Goods Can Learn from Automotive Brands
  • Cover of VMLY&R COMMERCE whitepaper on Driving Rapid Business Growth With Shops
    Driving Rapid Business Growth with Shops
  • Add to Cart - August 2021
    Add to Cart: eCommerce News Roundup - August 2021
  • Headshot of Roy Armale, Chief Innovation Officer, VMLY&R COMMERCE
    Designing the Future of Work
  • Debbie Ellison headshot
    The Rapid Way to be Transformative? Be More Human.
  • Man typing on computer
    Five Ways to Improve the New Hybrid Workplace
  • Doctor on cell phone
    Humanized Commerce: The New Ways Retail Is Addressing Human Concerns and Priorities
  • Visual from the Boots Bootiques campaign
    Activate the Power of Experience to Counter New HFSS Legislation
  • Add to Cart - July 2021
    Add to Cart: eCommerce News Roundup - July 2021
  • Mintel's Dr. Behice Ece Ilhan & VMLY&R COMMERCE's Beth Ann Kaminkow
    Commerce Reimagined: Strategy Behind the Future of Business with Dr. Behice Ece Ilhan – Episode 16
  • Olympic rings
    Entertainment Commerce Is the Next Evolution in Brand Partnerships
  • Headshot of Manuel Borde and Gabriela Lungu
    Cannes Lions 2021 – It’s Time for Creative Commerce
  • Headshots of Susan McPherson and Beth Ann Kaminkow
    Commerce Reimagined: The Lost Art of Connecting with Susan McPherson - Episode 15
  • Orange swirl
    Lessons from Cannes Lions on the Future of eCommerce
  • Two gamers in front of TV
    E3 Live: Gaming Trends & Recap
  • Amazon Prime Day 2021
    Amazon Prime Day 2021: A Celebration of Commerce
  • Arrow pointing to the right
    Why It’s Time to Drop the ‘E’ in eCommerce
  • Woman and man texting on cell phone
    Harnessing the Power of ShopStreaming to Drive eCommerce Engagement and Conversion
Events
  • New brand identity for the Romanian Gymnastics Federation
    VMLY&R COMMERCE Romania Wins Red Dot Design Award 2021
  • Headshot of Manuel Borde and Gabriela Lungu
    Cannes Lions 2021 – It’s Time for Creative Commerce
  • Orange swirl
    Lessons from Cannes Lions on the Future of eCommerce
  • Two gamers in front of TV
    E3 Live: Gaming Trends & Recap
  • Amazon Prime Day 2021
    Amazon Prime Day 2021: A Celebration of Commerce
  • List of Cannes Lions wins by VMLY&R COMMERCE
    VMLY&R COMMERCE Wins Silver and Bronze at 2021 Cannes Lions International Festival of Creativity
  • Bootiques Silver win at Cannes Lions
    It’s a Cannes Lions Silver for Boots’ “Bootiques”
  • netflix show
    Unlimited Reality Wins Webby
  • Ad for I Breathe for India virtual fundraiser for Covid
    Indian Celebrities Rally Together to Raise Lifesaving Funds for 'I Breathe for India: Covid Crisis Relief'
  • FutureOfBrands_MichelleWhelan_4x3-THE ART OF TAKING A LUXURY  BRAND INTO COMMMERCE CHANNELS
    Coco de Mer: The Art of Moving a Luxury Global Brand into Commerce Channels
  • Ad for WPP Commerce event, April 27-28, 2021
    VMLY&R COMMERCE to Co-Host WPP Commerce 2021
  • Black background with SXSW Guide 2021 wording
    SXSW Proves Consumers are in the Driver’s Seat: Our Commerce Takeaways
  • Headshot of Michelle Whelan, CEO, VMLY&R COMMERCE UK
    What’s Next for the New Era of Digital Commerce?
  • NRF Guide 2021 png
    NRF Guide 2021
  • WPP Extraordinary Awards show
    Geometry Wins Grand Prix at Inaugural WPP Extraordinary Awards
  • Spark Labs Day 4 demo day in Taipei
    My Takeaways from SparkLabs Taipei Demo Day
  • Black background with the Geometry & Ethnicity Awards logos
    Geometry UK Shortlisted at Ethnicity Awards 2020
  • Collage of headshots of women highlighted in World Woman Hour
    World Woman Foundation and Geometry Introduce World Woman Hour: A Global Digital Movement Dedicated to Highlighting Inspirational Stories of Women Around the World