News & Views

From our thinkers, innovators and storytellers

To reimagine Commerce, you need to stay one step ahead of what’s happening. Here are our latest expert insights, agency news, and the work that is driving Creative Commerce forward.

  • Orange background with text that reads "The big show is back: NRF"
    NRF 2023: Key Trends & Takeaways
  • Gemma Spence
    Predicting The Unpredictable: 5 Big E-Commerce Trends For 2023
  • Male and female boomer sitting on bench overlooking mountains
    Don't Overlook Your Most Lucrative Consumer Segment
  • Headshots of No7 Company’s Global Head of Online Leanne Carden and VMLY&R COMMERCE’s Global VP of Commerce Transformation Gemma Spence
    Commerce Reimagined: DTC as a New Model of Growth for CPG Brands - Episode 21
  • Red background with text that reads "The Drum Awards: Winner, Agency of the Year 2022"
    VMLY&R COMMERCE Named Agency of the Year by The Drum
  • Headshot of VMLY&R Commerce US Chief Strategy Officer Michelle Baumann
    Reframing the Planning Process
  • Purple and teal background with text that reads "How will Gen Z approach the holiday season"
    How Will Gen Z Approach the Holiday Season
  • Male and female on posters for Down Syndrome
    Rewriting the Narrative for Down Syndrome
  • Man with beard wearing orange hoodie
    Jumia’s Black Friday Campaign Tells Egypt ‘Now is the Time’ for Great Deals
  • Headshot of Jamie Hill, Creative Inclusivity Director, VMLY&R COMMERCE
    Is Inclusive Language Inherently Exclusionary?
  • Gemma Spence
    Retail Media Success—How to Create an Engaging Customer Journey
  • Headshot of Jon Goynshor, Head of Global Partnerships, VMLY&R COMMERCE
    Brands Will Be Touting Activism and Web3 to Unite 5 Billion World Cup Fans
  • Orange background with text that reads "Beyond the big guys: Navigating the retail media market outside of Amazon and Walmart"
    Navigating the Retail Media Market Outside of Amazon and Walmart
  • Headshot of Michelle Whelan, CEO, VMLY&R COMMERCE UK
    Getting Comfortable with Uncomfortable Channels Is the Path to New Growth
  • African American male holding an African American infant
    Why Black Dads Are a Major Missed Opportunity for the Holidays
  • Yellow background with text that reads "It's good to talk -- personalising social selling with conversational commerce"
    VMLY&R COMMERCE and Sprinklr Unveil Guide to Conversational Social Commerce
  • iRobot logo
    iRobot Corporation Appoints VMLY&R as EMEA Connected Brands Agency
  • Orange and purple background with text that reads "Conscious Consumerism: As Black Friday wilts, Green Friday sprouts"
    Conscious Consumerism: As Black Friday Wilts, Green Friday Sprouts
  • Red background with text that reads "The Drum Awards: Winner, Agency of the Year 2022"
    VMLY&R COMMERCE Named Agency of the Year by The Drum
  • Male and female on posters for Down Syndrome
    Rewriting the Narrative for Down Syndrome
  • Man with beard wearing orange hoodie
    Jumia’s Black Friday Campaign Tells Egypt ‘Now is the Time’ for Great Deals
  • iRobot logo
    iRobot Corporation Appoints VMLY&R as EMEA Connected Brands Agency
  • Home of connected brands
    VMLY&R Unveils The Home of Connected Brands: Shaping the Future of Business
  • Carlos Laureano, COO, VMLY&R COMMERCE Puerto Rico
    VMLY&R COMMERCE Launches in Puerto Rico
  • Three red dragon circles on fire
    India Wins Agency of the Year at Dragons of Asia
  • Muslim Consumerism Report Launch
    The New Muslim Consumer
  • People holding the number 10 in their hands
    Marketdata Sweeps ABEMD Awards
  • Aerial of Putumayo, Colombia with text saying "Putumayo un viaje a un mundo magico"
    Putumayo, A Journey to a Magical World: FONTUR Unveils Latest Campaign
  • Headshot of Ricardo Aguirre
    Ricardo Aguirre Named Regional Strategic Shopper Lead for Mexico & Latin America
  • VMLY&R COMMERCE eCommerce new hires, Mary Simpson, Laura Cullen and James Galland
    VMLY&R COMMERCE Grows Global eCommerce Offer with New Hires
  • Effie Awards Colombia logo
    Colombia Wins Gold & Silver at Effie Colombia Awards
  • Opening of Brisbane, Australia VMLY&R COMMERCE office
    VMLY&R COMMERCE Launches in Brisbane, Australia
  • UK ECD Marco Bezerra sitting in a chair
    VMLY&R COMMERCE Welcomes Marco Bezerra as UK Executive Creative Director
  • Earth with text that reads "Are you future shopper ready?"
    Gen Z Is Torn Between 'Conscience' and 'Commerce' When They Shop
  • Blue background with text, "Welcome Corebiz to the VMLY&R COMMERCE family"
    WPP Acquires Leading Ecommerce Agency Corebiz
  • Pint of ice cream with text that reads "The fan heartbreak ice cream"
    Two Bronze at PHNX Awards for Elena's
  • Orange background with text that reads "The big show is back: NRF"
    NRF 2023: Key Trends & Takeaways
  • Gemma Spence
    Predicting The Unpredictable: 5 Big E-Commerce Trends For 2023
  • Male and female boomer sitting on bench overlooking mountains
    Don't Overlook Your Most Lucrative Consumer Segment
  • Headshots of No7 Company’s Global Head of Online Leanne Carden and VMLY&R COMMERCE’s Global VP of Commerce Transformation Gemma Spence
    Commerce Reimagined: DTC as a New Model of Growth for CPG Brands - Episode 21
  • Headshot of VMLY&R Commerce US Chief Strategy Officer Michelle Baumann
    Reframing the Planning Process
  • Purple and teal background with text that reads "How will Gen Z approach the holiday season"
    How Will Gen Z Approach the Holiday Season
  • Headshot of Jamie Hill, Creative Inclusivity Director, VMLY&R COMMERCE
    Is Inclusive Language Inherently Exclusionary?
  • Gemma Spence
    Retail Media Success—How to Create an Engaging Customer Journey
  • Headshot of Jon Goynshor, Head of Global Partnerships, VMLY&R COMMERCE
    Brands Will Be Touting Activism and Web3 to Unite 5 Billion World Cup Fans
  • Orange background with text that reads "Beyond the big guys: Navigating the retail media market outside of Amazon and Walmart"
    Navigating the Retail Media Market Outside of Amazon and Walmart
  • Headshot of Michelle Whelan, CEO, VMLY&R COMMERCE UK
    Getting Comfortable with Uncomfortable Channels Is the Path to New Growth
  • African American male holding an African American infant
    Why Black Dads Are a Major Missed Opportunity for the Holidays
  • Yellow background with text that reads "It's good to talk -- personalising social selling with conversational commerce"
    VMLY&R COMMERCE and Sprinklr Unveil Guide to Conversational Social Commerce
  • Orange and purple background with text that reads "Conscious Consumerism: As Black Friday wilts, Green Friday sprouts"
    Conscious Consumerism: As Black Friday Wilts, Green Friday Sprouts
  • Muslim Consumerism Report Launch
    The New Muslim Consumer
  • Table in front of wine display in Aldi
    What Motivates Shoppers in the New Value Era
  • Woman filling dishwasher detergent bottle at filling machine
    Why the West Must Look to the East for the Future of Creative Commerce
  • Headshot of Ani Fonte with text reading "Mas & Mais"
    Showing Up Latina
  • Orange background with text that reads "The big show is back: NRF"
    NRF 2023: Key Trends & Takeaways
  • Three red dragon circles on fire
    India Wins Agency of the Year at Dragons of Asia
  • People holding the number 10 in their hands
    Marketdata Sweeps ABEMD Awards
  • Effie Awards Colombia logo
    Colombia Wins Gold & Silver at Effie Colombia Awards
  • Game controller on a purple background
    As E3 Pauses, Brands Should Fast-Forward Their Entertainment Commerce Strategy
  • Mobile phone opened to Amazon
    Amazon Prime Day 2022 Recap
  • Pint of ice cream with text that reads "The fan heartbreak ice cream"
    Two Bronze at PHNX Awards for Elena's
  • Campaign Power of Purpose Awards logo
    #FeminineArabic Wins Silver at Power of Purpose Awards
  • Effie Awards logo
    Silver & Bronze Wins at the Effie Awards US
  • The One Show logo
    India Wins at The One Show
  • Headshot of Debbie Ellison with text: The Future of Brands
    E-Commerce: Four Lessons from China
  • Painted ceiling inside the 2020 Dubai Expo
    Expo 2020 Dubai: Humanity. Innovation. Experience.
  • Jacquelyn Baker, EVP & Managing Director, Cinncinati & Minneapolis, VMLY&R COMMERCE US
    Jacquelyn Baker Named Account Person of the Year for 2021
  • Feminine Arabic
    #FeminineArabic Scores a Grand Prix at Dubai Lynx
  • Circulo de Oro logo and VMLY&R snowflake
    VMLY&R COMMERCE Mexico & VMLY&R Mexico Named Agency of the Year
  • New York City skyline
    NRF 2022: Key Trends
  • People watching a screen
    CES 2022: Trends, Exhibits and Innovations
  • Headshot of Beth Ann Kaminkow, Global CEO at VMLY&R COMMERCE
    Global CEO Beth Ann Kaminkow Named Jury President for New Creative Commerce Lions