News & Views

Our latest thinking and stories

Keeping marketers one step ahead of the commerce revolution. Explore our latest expert insights, agency news, and the campaigns that are driving the industry forward.

News
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  • Headshot of Beth Ann Kaminkow, Global CEO at VMLY&R COMMERCE
    Global CEO Beth Ann Kaminkow Named Jury President for New Creative Commerce Lions
  • Eleven Takeaways from 11.11 (Singles' Day)
    Eleven Takeaways from 11.11 (Singles' Day)
  • Pizza and Pizza Hut Trivial Pursuit game
    Pizza Hut International and Trivial Pursuit Partner in Pizza Pursuit
  • Two women in lingere from #RevealYourPleasure campaign by Coco de Mer
    VMLY&R COMMERCE UK and Coco de Mer Explore Female Pleasure & Sexual Wellness with #RevealYourPleasure Campaign
  • VMLY&R COMMERCE Logo
    VMLY&R COMMERCE, the Consulting Firm Specialized in Creating Transaction, Conversion and Growth Ecosystems via Creative Commerce Solutions, Arrives in the Andina Region
  • Singles Day promo
    VMLY&R COMMERCE Curates a Day of Online Learnings around Alibaba’s 11.11 Shopping Festival – The World’s Largest Retail Event
  • 3 men and 2 women wearing the limited edition jerseys for Mexico's Cruz Azul
    Azul X Roja: Cruz Azul Soccer Club Changes Colors to Support Mexican Red Cross
  • Evergreen Home Care in-store display
    VMLY&R COMMERCE UK Lands Bronze at POPAI AWARDS 2021 for Evergreen Garden Care Homebase Installation in Partnership with Altavia HRG
  • Collage of winners from Drum Digital Industries awards
    VMLY&R COMMERCE Wins Big at The Drum Awards for Digital Industries: 17 Shortlists, 3 Wins, 3 Highly Commended, 1 Grand Prix Nomination
  • Shopmatic logo
    VMLY&R COMMERCE Announces Exclusive Tie Up with e-Commerce Leader Shopmatic
  • Man sitting in chair by television
    Unveiling the Truth on Recyclable Materials
  • Gail Kaye headshot
    Is Your CX Leading Consumers Down a Dead End? What Consumer Packaged Goods Can Learn from Automotive Brands
  • New brand identity for the Romanian Gymnastics Federation
    VMLY&R COMMERCE Romania Wins Red Dot Design Award 2021
  • Add to Cart - September 2021
    Add to Cart: eCommerce News Roundup - September 2021
  • VMLY&R Foundation Day 2021
    VMLY&R Unites for Good on Worldwide Foundation Day
  • Empty stadium seats
    Bupa Latin America Give Us a Great Reason to Get Vaccinated With "Out of Tune" Anthems
  • Woman hugging young girl in the kitchen
    Colgate Unites Puerto Rico, Giving Them a Reason to Smile
  • Huggies Plus logo
    Huggies® and Kam Chancellor Team Up to Help Northwest U.S. Families Gain Access to Clean Diapers
News
  • Headshot of Beth Ann Kaminkow, Global CEO at VMLY&R COMMERCE
    Global CEO Beth Ann Kaminkow Named Jury President for New Creative Commerce Lions
  • Pizza and Pizza Hut Trivial Pursuit game
    Pizza Hut International and Trivial Pursuit Partner in Pizza Pursuit
  • Two women in lingere from #RevealYourPleasure campaign by Coco de Mer
    VMLY&R COMMERCE UK and Coco de Mer Explore Female Pleasure & Sexual Wellness with #RevealYourPleasure Campaign
  • VMLY&R COMMERCE Logo
    VMLY&R COMMERCE, the Consulting Firm Specialized in Creating Transaction, Conversion and Growth Ecosystems via Creative Commerce Solutions, Arrives in the Andina Region
  • Singles Day promo
    VMLY&R COMMERCE Curates a Day of Online Learnings around Alibaba’s 11.11 Shopping Festival – The World’s Largest Retail Event
  • 3 men and 2 women wearing the limited edition jerseys for Mexico's Cruz Azul
    Azul X Roja: Cruz Azul Soccer Club Changes Colors to Support Mexican Red Cross
  • Evergreen Home Care in-store display
    VMLY&R COMMERCE UK Lands Bronze at POPAI AWARDS 2021 for Evergreen Garden Care Homebase Installation in Partnership with Altavia HRG
  • Collage of winners from Drum Digital Industries awards
    VMLY&R COMMERCE Wins Big at The Drum Awards for Digital Industries: 17 Shortlists, 3 Wins, 3 Highly Commended, 1 Grand Prix Nomination
  • Shopmatic logo
    VMLY&R COMMERCE Announces Exclusive Tie Up with e-Commerce Leader Shopmatic
  • Man sitting in chair by television
    Unveiling the Truth on Recyclable Materials
  • New brand identity for the Romanian Gymnastics Federation
    VMLY&R COMMERCE Romania Wins Red Dot Design Award 2021
  • VMLY&R Foundation Day 2021
    VMLY&R Unites for Good on Worldwide Foundation Day
  • Empty stadium seats
    Bupa Latin America Give Us a Great Reason to Get Vaccinated With "Out of Tune" Anthems
  • Woman hugging young girl in the kitchen
    Colgate Unites Puerto Rico, Giving Them a Reason to Smile
  • Huggies Plus logo
    Huggies® and Kam Chancellor Team Up to Help Northwest U.S. Families Gain Access to Clean Diapers
  • Headshot of Mary Lee
    Geometry Ogilvy Japan Appoints Mary Lee to Lead Experience Practice
  • Headshot of Beth Ann Kaminkow, Global CEO at VMLY&R COMMERCE
    HERoes and Yahoo Finance Name VMLY&R COMMERCE Global CEO Beth Ann Kaminkow to HERoes Women Role Model Lists 2021
  • Headshot of Sergio Leon
    VMLY&R COMMERCE Welcomes New SVP, Creative Director of Content & Experience, Sergio Leon
Insights
  • Eleven Takeaways from 11.11 (Singles' Day)
    Eleven Takeaways from 11.11 (Singles' Day)
  • Gail Kaye headshot
    Is Your CX Leading Consumers Down a Dead End? What Consumer Packaged Goods Can Learn from Automotive Brands
  • Add to Cart - September 2021
    Add to Cart: eCommerce News Roundup - September 2021
  • Cover of VMLY&R COMMERCE whitepaper on Driving Rapid Business Growth With Shops
    Driving Rapid Business Growth with Shops
  • Add to Cart - August 2021
    Add to Cart: eCommerce News Roundup - August 2021
  • Headshot of Roy Armale, Chief Innovation Officer, VMLY&R COMMERCE
    Designing the Future of Work
  • Debbie Ellison headshot
    The Rapid Way to be Transformative? Be More Human.
  • Man typing on computer
    Five Ways to Improve the New Hybrid Workplace
  • Doctor on cell phone
    Humanized Commerce: The New Ways Retail Is Addressing Human Concerns and Priorities
  • Visual from the Boots Bootiques campaign
    Activate the Power of Experience to Counter New HFSS Legislation
  • Add to Cart - July 2021
    Add to Cart: eCommerce News Roundup - July 2021
  • Mintel's Dr. Behice Ece Ilhan & VMLY&R COMMERCE's Beth Ann Kaminkow
    Commerce Reimagined: Strategy Behind the Future of Business with Dr. Behice Ece Ilhan – Episode 16
  • Olympic rings
    Entertainment Commerce Is the Next Evolution in Brand Partnerships
  • Headshot of Manuel Borde and Gabriela Lungu
    Cannes Lions 2021 – It’s Time for Creative Commerce
  • Headshots of Susan McPherson and Beth Ann Kaminkow
    Commerce Reimagined: The Lost Art of Connecting with Susan McPherson - Episode 15
  • Orange swirl
    Lessons from Cannes Lions on the Future of eCommerce
  • Two gamers in front of TV
    E3 Live: Gaming Trends & Recap
  • Amazon Prime Day 2021
    Amazon Prime Day 2021: A Celebration of Commerce
Events
  • Headshot of Beth Ann Kaminkow, Global CEO at VMLY&R COMMERCE
    Global CEO Beth Ann Kaminkow Named Jury President for New Creative Commerce Lions
  • Singles Day promo
    VMLY&R COMMERCE Curates a Day of Online Learnings around Alibaba’s 11.11 Shopping Festival – The World’s Largest Retail Event
  • Evergreen Home Care in-store display
    VMLY&R COMMERCE UK Lands Bronze at POPAI AWARDS 2021 for Evergreen Garden Care Homebase Installation in Partnership with Altavia HRG
  • Collage of winners from Drum Digital Industries awards
    VMLY&R COMMERCE Wins Big at The Drum Awards for Digital Industries: 17 Shortlists, 3 Wins, 3 Highly Commended, 1 Grand Prix Nomination
  • New brand identity for the Romanian Gymnastics Federation
    VMLY&R COMMERCE Romania Wins Red Dot Design Award 2021
  • Headshot of Manuel Borde and Gabriela Lungu
    Cannes Lions 2021 – It’s Time for Creative Commerce
  • Orange swirl
    Lessons from Cannes Lions on the Future of eCommerce
  • Two gamers in front of TV
    E3 Live: Gaming Trends & Recap
  • Amazon Prime Day 2021
    Amazon Prime Day 2021: A Celebration of Commerce
  • List of Cannes Lions wins by VMLY&R COMMERCE
    VMLY&R COMMERCE Wins Silver and Bronze at 2021 Cannes Lions International Festival of Creativity
  • Bootiques Silver win at Cannes Lions
    It’s a Cannes Lions Silver for Boots’ “Bootiques”
  • netflix show
    Unlimited Reality Wins Webby
  • Ad for I Breathe for India virtual fundraiser for Covid
    Indian Celebrities Rally Together to Raise Lifesaving Funds for 'I Breathe for India: Covid Crisis Relief'
  • FutureOfBrands_MichelleWhelan_4x3-THE ART OF TAKING A LUXURY  BRAND INTO COMMMERCE CHANNELS
    Coco de Mer: The Art of Moving a Luxury Global Brand into Commerce Channels
  • Ad for WPP Commerce event, April 27-28, 2021
    VMLY&R COMMERCE to Co-Host WPP Commerce 2021
  • Black background with SXSW Guide 2021 wording
    SXSW Proves Consumers are in the Driver’s Seat: Our Commerce Takeaways
  • Headshot of Michelle Whelan, CEO, VMLY&R COMMERCE UK
    What’s Next for the New Era of Digital Commerce?
  • NRF Guide 2021 png
    NRF Guide 2021