News & Views

From our thinkers, innovators and storytellers

To reimagine Commerce, you need to stay one step ahead of what’s happening. Here are our latest expert insights, agency news, and the work that is driving Creative Commerce forward.

News
All
  • 2022 Cannes Lions - Creative Commerce
    VMLY&R COMMERCE WINS 1 GOLD, 4 SILVER, 2 BRONZE, AND 14 SHORTLISTS AT CANNES LIONS 2022
  • VMLY&R COMMERCE'S Michelle Baumann, Jacquelyn Baker & Curt Munk
    VMLY&R COMMERCE Bolsters U.S. Leadership Team Amid Market Transformation
  • Two cell phones being used for online payment
    Why Creative Commerce Brings ‘Super Bowl-sized’ Ideas to Sales
  • Headshot of Beth Ann Kaminkow, Global CEO at VMLY&R COMMERCE
    Creative Commerce Is at the Center of Industry Change
  • Team from UK's Inclusion Experience
    VMLY&R Launches Inclusion Experience Practice in the UK
  • VMLY&R COMMERCE Global Chief Digital Officer Debbie Ellison headshot with statement congratulating her on being named to Empower Ethnic Minority Role Models List 2022
    Debbie Ellison Named in Top 100 Empower/ Yahoo Finance Ethnic Minority Role Model List
  • Headshot of McDonald Predelus, VP Creative Director of Web3
    McDonald Predelus Appointed First VP Creative Director of Web3
  • Headshot of VMLY&R COMMERCE MENA's Fabio Medeiros
    Conversational Commerce: RIP Bots?
  • Headshot of Debbie Ellison with text: The Future of Brands
    E-Commerce: Four Lessons from China
  • Black background with text congratulating VMLY&R COMMERCE UK on their Platinum IPA Accreditation
    UK Awarded IPA Platinum CPD Accreditation
  • Subway sandwich shop
    Subway Unites Malaysians This Ramadan with Satu Kaki Lebih Mesra Campaign
  • People smiling with McDonalds and Coca-Cola logos on their mouths
    Coca-Cola and McDonald’s Unveil Non-Fungible Smiles
  • Headshot of Emmanuel Xirogiannis, Digital & Social Commerce Strategy Director at VMLY&R COMMERCE UK
    UK Expands Social Commerce Offering with Depop Talent Emmanuel Xirogiannis
  • Family and friends eating around a table
    Unique Ramadan Campaign Modernizes Traditional Street Food
  • Headshot of Godiva's Nurtaç Ziyal Afridi and VMLY&R COMMERCE's Beth Ann Kaminkow
    Commerce Reimagined: The New Marketing Model for Growth - Episode 19
  • Orange background with writing: how to score more from brand collaborations
    How to S.C.O.R.E. More from Brand Collaborations
  • Bowl of dates and prayer beads
    Memorable or Merely Correct?
  • Painted ceiling inside the 2020 Dubai Expo
    Expo 2020 Dubai: Humanity. Innovation. Experience.
News
  • 2022 Cannes Lions - Creative Commerce
    VMLY&R COMMERCE WINS 1 GOLD, 4 SILVER, 2 BRONZE, AND 14 SHORTLISTS AT CANNES LIONS 2022
  • VMLY&R COMMERCE'S Michelle Baumann, Jacquelyn Baker & Curt Munk
    VMLY&R COMMERCE Bolsters U.S. Leadership Team Amid Market Transformation
  • Team from UK's Inclusion Experience
    VMLY&R Launches Inclusion Experience Practice in the UK
  • VMLY&R COMMERCE Global Chief Digital Officer Debbie Ellison headshot with statement congratulating her on being named to Empower Ethnic Minority Role Models List 2022
    Debbie Ellison Named in Top 100 Empower/ Yahoo Finance Ethnic Minority Role Model List
  • Headshot of McDonald Predelus, VP Creative Director of Web3
    McDonald Predelus Appointed First VP Creative Director of Web3
  • Black background with text congratulating VMLY&R COMMERCE UK on their Platinum IPA Accreditation
    UK Awarded IPA Platinum CPD Accreditation
  • Subway sandwich shop
    Subway Unites Malaysians This Ramadan with Satu Kaki Lebih Mesra Campaign
  • People smiling with McDonalds and Coca-Cola logos on their mouths
    Coca-Cola and McDonald’s Unveil Non-Fungible Smiles
  • Headshot of Emmanuel Xirogiannis, Digital & Social Commerce Strategy Director at VMLY&R COMMERCE UK
    UK Expands Social Commerce Offering with Depop Talent Emmanuel Xirogiannis
  • Family and friends eating around a table
    Unique Ramadan Campaign Modernizes Traditional Street Food
  • Headshot of Steve Chiles
    Steve Chiles Named Global Chief Digital Officer for WPP Ford
  • New branding for Buenaventura, Colombia
    Buenaventura, Territory of Opportunities: New Campaign Unveiled for Fontur
  • Laura Mignott, Global Chief Experiential Officer, VMLY&R COMMERCE
    Laura Mignott Joins VMLY&R COMMERCE as Global Chief Experiential Officer
  • Colgate Luminous White toothpaste with new Colgate Commitment Brush
    Colgate Commitment Brush Unveiled for Valentine's Day
  • Carsome Chinese New Year ad
    VMLY&R COMMERCE Drives Witty Campaigns for Carsome Malaysia
  • Wrigley's Friendly Alert app
    Freshen Up Your Friendships with Wrigley's ‘Extra Friendly Alert’
  • Headshot of Debbie Ellison, Chief Digital Officer, VMLY&R COMMERCE
    Debbie Ellison Named Chief Digital Officer 100 by Hewlett Packard Enterprise
  • Gemma Spence
    VMLY&R COMMERCE Appoints Gemma Spence as VP of Commerce Transformation
Insights
  • Two cell phones being used for online payment
    Why Creative Commerce Brings ‘Super Bowl-sized’ Ideas to Sales
  • Headshot of Beth Ann Kaminkow, Global CEO at VMLY&R COMMERCE
    Creative Commerce Is at the Center of Industry Change
  • Headshot of VMLY&R COMMERCE MENA's Fabio Medeiros
    Conversational Commerce: RIP Bots?
  • Headshot of Godiva's Nurtaç Ziyal Afridi and VMLY&R COMMERCE's Beth Ann Kaminkow
    Commerce Reimagined: The New Marketing Model for Growth - Episode 19
  • Orange background with writing: how to score more from brand collaborations
    How to S.C.O.R.E. More from Brand Collaborations
  • Bowl of dates and prayer beads
    Memorable or Merely Correct?
  • Painted ceiling inside the 2020 Dubai Expo
    Expo 2020 Dubai: Humanity. Innovation. Experience.
  • Box full of candy bars
    What Brands Should Be Doing Now to Offset Impending HFSS Regulations
  • Pink background with words shopstreaming commerce
    Shopstreaming: The Next Big Thing in Commerce
  • Headshots of Girls in Tech Founder/CEO Adriana Gascoigne and VMLY&R COMMERCE Global CEO Beth Ann Kaminkow
    Commerce Reimagined: The Power of Belonging & Community – Episode 18
  • Headshot of Tom Moore, Head of Retail, VMLY&R COMMERCE UK
    A Power Play for Grocery Retail
  • LGBTQ+ flags being waved
    Is Our Painful LGBTQ+ History a Thing of the Past?
  • Headshot of Alberto Traina Wannoni, VMLY&R COMMERCE US
    Virtuality Asks for a Change in Advertising Festivals
  • Headshot of Brian Owens
    Bring Justice to Shelf to Make Commerce More Equitable
  • Add to Cart - February 2022
    Add to Cart: Commerce News Roundup - February 2022
  • Commerce Reimagined, episode 17, featuring Misha Sher, Mediacom's Global Head of Sport, Entertainment & Culture and VMLY&R COMMERCE's Head of Brand Partnerships Jon Goynshor
    Commerce Reimagined: Brand Partnerships at the Intersection of Culture and Commerce – Episode 17
  • New York City skyline
    NRF 2022: Key Trends
  • Headshot of Roy Armale, Chief Innovation Officer, VMLY&R COMMERCE
    Rewriting The Brief For Data Democratization
Events
  • Headshot of Debbie Ellison with text: The Future of Brands
    E-Commerce: Four Lessons from China
  • Painted ceiling inside the 2020 Dubai Expo
    Expo 2020 Dubai: Humanity. Innovation. Experience.
  • Circulo de Oro logo and VMLY&R snowflake
    VMLY&R COMMERCE Mexico & VMLY&R Mexico Named Agency of the Year
  • New York City skyline
    NRF 2022: Key Trends
  • People watching a screen
    CES 2022: Trends, Exhibits and Innovations
  • Headshot of Beth Ann Kaminkow, Global CEO at VMLY&R COMMERCE
    Global CEO Beth Ann Kaminkow Named Jury President for New Creative Commerce Lions
  • Singles Day promo
    VMLY&R COMMERCE Curates Learnings around Alibaba’s 11.11 Shopping Festival
  • Evergreen Home Care in-store display
    UK Wins Bronze at POPAI AWARDS 2021 for Evergreen Garden Care
  • Collage of winners from Drum Digital Industries awards
    VMLY&R COMMERCE Wins Big at The Drum Awards for Digital Industries
  • New brand identity for the Romanian Gymnastics Federation
    VMLY&R COMMERCE Romania Wins Red Dot Design Award 2021
  • Headshot of Manuel Borde and Gabriela Lungu
    Cannes Lions 2021 – It’s Time for Creative Commerce
  • Orange swirl
    Lessons from Cannes Lions on the Future of eCommerce
  • Two gamers in front of TV
    E3 Live: Gaming Trends & Recap
  • Amazon Prime Day 2021
    Amazon Prime Day 2021: A Celebration of Commerce
  • List of Cannes Lions wins by VMLY&R COMMERCE
    VMLY&R COMMERCE Wins Silver and Bronze at 2021 Cannes Lions International Festival of Creativity
  • Bootiques Silver win at Cannes Lions
    It’s a Cannes Lions Silver for Boots’ “Bootiques”
  • netflix show
    Unlimited Reality Wins Webby
  • Ad for I Breathe for India virtual fundraiser for Covid
    Indian Celebrities Rally Together to Raise Lifesaving Funds for 'I Breathe for India: Covid Crisis Relief'