News & Views

From our thinkers, innovators and storytellers

To reimagine Commerce, you need to stay one step ahead of what’s happening. Here are our latest expert insights, agency news, and the work that is driving Creative Commerce forward.

News
All
  • VMLY&R COMMERCE eCommerce new hires, Mary Simpson, Laura Cullen and James Galland
    VMLY&R COMMERCE Grows Global eCommerce Offer with New Hires
  • Effie Awards Colombia logo
    Colombia Wins Gold & Silver at Effie Colombia Awards
  • Opening of Brisbane, Australia VMLY&R COMMERCE office
    VMLY&R COMMERCE Launches in Brisbane, Australia
  • UK ECD Marco Bezerra sitting in a chair
    VMLY&R COMMERCE Welcomes Marco Bezerra as UK Executive Creative Director
  • Group of people sitting around an office meeting table
    AGENCY and Why the Office Matters
  • Headshot of Tom Moore, Head of Retail, VMLY&R COMMERCE UK
    A Taste of Our Own Medicine
  • Earth with text that reads "Are you future shopper ready?"
    Gen Z Is Torn Between 'Conscience' and 'Commerce' When They Shop
  • Commerce Reimagined episode 20
    Commerce Reimagined: Structuring for Success in the Golden Age of eCommerce - Episode 20
  • Headshot of Brian Owens
    Social Media Integral to Rx’s Newly Elevated Status
  • Game controller on a purple background
    As E3 Pauses, Brands Should Fast-Forward Their Entertainment Commerce Strategy
  • Debbie Ellison headshot
    Unless Inclusion Is Prioritized by Adland, People Like My Daughter Will Shun It
  • Mobile phone opened to Amazon
    Amazon Prime Day 2022 Recap
  • Blue background with text, "Welcome Corebiz to the VMLY&R COMMERCE family"
    WPP Acquires Leading Ecommerce Agency Corebiz
  • Pint of ice cream with text that reads "The fan heartbreak ice cream"
    Two Bronze at PHNX Awards for Elena's
  • Two female new hires for VMLY&R COMMERCE Malaysia, Voon Tai and Victoria Chu
    Malaysia Welcomes Senior New Hires
  • Headshot of Carina Blaas, VMLY&R COMMERCE Brazil eCommerce Director
    E-commerce Director Announced for Brazil and Latin America
  • Woman with hat looking at abstract artwork
    Masterpieces: The Best of the Best Creative Commerce at Cannes
  • 2022 Cannes Lions - Creative Commerce
    1 Gold, 4 Silver, 2 Bronze and 14 Shortlists at Cannes Lions 2022
News
  • VMLY&R COMMERCE eCommerce new hires, Mary Simpson, Laura Cullen and James Galland
    VMLY&R COMMERCE Grows Global eCommerce Offer with New Hires
  • Effie Awards Colombia logo
    Colombia Wins Gold & Silver at Effie Colombia Awards
  • Opening of Brisbane, Australia VMLY&R COMMERCE office
    VMLY&R COMMERCE Launches in Brisbane, Australia
  • UK ECD Marco Bezerra sitting in a chair
    VMLY&R COMMERCE Welcomes Marco Bezerra as UK Executive Creative Director
  • Earth with text that reads "Are you future shopper ready?"
    Gen Z Is Torn Between 'Conscience' and 'Commerce' When They Shop
  • Blue background with text, "Welcome Corebiz to the VMLY&R COMMERCE family"
    WPP Acquires Leading Ecommerce Agency Corebiz
  • Pint of ice cream with text that reads "The fan heartbreak ice cream"
    Two Bronze at PHNX Awards for Elena's
  • Two female new hires for VMLY&R COMMERCE Malaysia, Voon Tai and Victoria Chu
    Malaysia Welcomes Senior New Hires
  • Headshot of Carina Blaas, VMLY&R COMMERCE Brazil eCommerce Director
    E-commerce Director Announced for Brazil and Latin America
  • 2022 Cannes Lions - Creative Commerce
    1 Gold, 4 Silver, 2 Bronze and 14 Shortlists at Cannes Lions 2022
  • Campaign Power of Purpose Awards logo
    #FeminineArabic Wins Silver at Power of Purpose Awards
  • Effie Awards logo
    Silver & Bronze Wins at the Effie Awards US
  • Headshots of VMLY&R COMMERCE's Jacquelyn Baker and Michelle Baumann
    VMLY&R COMMERCE Bolsters U.S. Leadership Team Amid Market Transformation
  • Colored pencils, the logo for the D&AD Awards
    US & Mexico Win at D&AD Awards
  • Team from UK's Inclusion Experience
    VMLY&R Launches Inclusion Experience Practice in the UK
  • The One Show logo
    India Wins at The One Show
  • VMLY&R COMMERCE Global Chief Digital Officer Debbie Ellison headshot with statement congratulating her on being named to Empower Ethnic Minority Role Models List 2022
    Debbie Ellison Named in Top 100 Empower/ Yahoo Finance Ethnic Minority Role Model List
  • Headshot of McDonald Predelus, VP Creative Director of Web3
    McDonald Predelus Appointed First VP Creative Director of Web3
Insights
  • Group of people sitting around an office meeting table
    AGENCY and Why the Office Matters
  • Headshot of Tom Moore, Head of Retail, VMLY&R COMMERCE UK
    A Taste of Our Own Medicine
  • Earth with text that reads "Are you future shopper ready?"
    Gen Z Is Torn Between 'Conscience' and 'Commerce' When They Shop
  • Commerce Reimagined episode 20
    Commerce Reimagined: Structuring for Success in the Golden Age of eCommerce - Episode 20
  • Headshot of Brian Owens
    Social Media Integral to Rx’s Newly Elevated Status
  • Game controller on a purple background
    As E3 Pauses, Brands Should Fast-Forward Their Entertainment Commerce Strategy
  • Debbie Ellison headshot
    Unless Inclusion Is Prioritized by Adland, People Like My Daughter Will Shun It
  • Mobile phone opened to Amazon
    Amazon Prime Day 2022 Recap
  • Woman with hat looking at abstract artwork
    Masterpieces: The Best of the Best Creative Commerce at Cannes
  • Four hands with text that reads "Why creative commerce brings super bowl sized ideas to sales"
    Why Creative Commerce Brings ‘Super Bowl-sized’ Ideas to Sales
  • Man holding a camera with a tshirt hanging in the background
    Creative Commerce Is at the Center of Industry Change
  • Headshot of VMLY&R COMMERCE MENA's Fabio Medeiros
    Conversational Commerce: RIP Bots?
  • Headshot of Godiva's Nurtaç Ziyal Afridi and VMLY&R COMMERCE's Beth Ann Kaminkow
    Commerce Reimagined: The New Marketing Model for Growth - Episode 19
  • Orange background with writing: how to score more from brand collaborations
    How to S.C.O.R.E. More from Brand Collaborations
  • Bowl of dates and prayer beads
    Memorable or Merely Correct?
  • Painted ceiling inside the 2020 Dubai Expo
    Expo 2020 Dubai: Humanity. Innovation. Experience.
  • Box full of candy bars
    What Brands Should Be Doing Now to Offset Impending HFSS Regulations
  • Pink background with words shopstreaming commerce
    Shopstreaming: The Next Big Thing in Commerce
Events
  • Effie Awards Colombia logo
    Colombia Wins Gold & Silver at Effie Colombia Awards
  • Game controller on a purple background
    As E3 Pauses, Brands Should Fast-Forward Their Entertainment Commerce Strategy
  • Mobile phone opened to Amazon
    Amazon Prime Day 2022 Recap
  • Pint of ice cream with text that reads "The fan heartbreak ice cream"
    Two Bronze at PHNX Awards for Elena's
  • Campaign Power of Purpose Awards logo
    #FeminineArabic Wins Silver at Power of Purpose Awards
  • Effie Awards logo
    Silver & Bronze Wins at the Effie Awards US
  • The One Show logo
    India Wins at The One Show
  • Headshot of Debbie Ellison with text: The Future of Brands
    E-Commerce: Four Lessons from China
  • Painted ceiling inside the 2020 Dubai Expo
    Expo 2020 Dubai: Humanity. Innovation. Experience.
  • Jacquelyn Baker, EVP & Managing Director, Cinncinati & Minneapolis, VMLY&R COMMERCE US
    Jacquelyn Baker Named Account Person of the Year for 2021
  • Feminine Arabic
    #FeminineArabic Scores a Grand Prix at Dubai Lynx
  • Circulo de Oro logo and VMLY&R snowflake
    VMLY&R COMMERCE Mexico & VMLY&R Mexico Named Agency of the Year
  • New York City skyline
    NRF 2022: Key Trends
  • People watching a screen
    CES 2022: Trends, Exhibits and Innovations
  • Headshot of Beth Ann Kaminkow, Global CEO at VMLY&R COMMERCE
    Global CEO Beth Ann Kaminkow Named Jury President for New Creative Commerce Lions
  • Singles Day promo
    VMLY&R COMMERCE Curates Learnings around Alibaba’s 11.11 Shopping Festival
  • Evergreen Home Care in-store display
    UK Wins Bronze at POPAI AWARDS 2021 for Evergreen Garden Care
  • Collage of winners from Drum Digital Industries awards
    VMLY&R COMMERCE Wins Big at The Drum Awards for Digital Industries