News & Views

From our thinkers, innovators and storytellers

To reimagine Commerce, you need to stay one step ahead of what’s happening. Here are our latest expert insights, agency news, and the work that is driving Creative Commerce forward.

  • Red background with King Kong standing on Coke bottle
    Coca-Cola Middle East Brings Movie Experience Magic with “Alexa, I See Coke” Voice Campaign
  • AI inspired woman with street in the background
    AI-Generated Film Launches New Web3 Metaverse Platform Brand
  • Didi Pirinyuang, Chief Creative Officer, Malaysia
    Malaysia Names New Chief Creative Officer
  • leadership
    VMLY&R COMMERCE Boosts Global & US Leadership Team
  • Beth Ann Kaminkow, Global CEO, VMLY&R Commerce
    The Commerce Revolution Is Starting – Here’s How to Respond
  • Headshot of Michelle Whelan, CEO, VMLY&R COMMERCE UK
    Connected Moments That Matter to Achieve Growth
  • Sticker on car that says "Car rules: 1. Sit down; 2. Shut up; 3. Hold on"
    6 Takeaways From The Ever-Changing World Of Commerce
  • Beth Ann Kaminkow speaking on stage at WPP Commerce 2023
    2023 Commerce Revolution
  • Red background with text that reads "Creative Commerces takes the stage at The Drum World Creative Rankings 2023; VMLY&R Commerce #61"
    The Drum Beats On: VMLY&R COMMERCE Lists on the 2023 World Creative Rankings
  • Headshot of Debbie Ellison, Chief Digital Officer, VMLY&R COMMERCE
    Beyond The Numbers … All We Want Is An Inclusive Experience
  • David Roth and Beth Ann Kaminkow
    Commerce Reimagined: The Big Commerce Plays for 2023 - Episode 22
  • Bald woman with tattoo on side of head
    Clínica del Country Redefines Cancer
  • 3 men and 2 women in front of screen with text "Oystercatchers Awards 22"
    Debbie Ellison Named Champion for Change at Oystercatchers Awards
  • Chris Hilton of Geometry Ogilvy Japan
    How the Metaverse Can Enhance Your Brand Ecosystem
  • Headshot of Jon Goynshor, Head of Global Partnerships, VMLY&R COMMERCE
    Beyond Entertainment To Engagement: Creating Successful Super Bowl Ads
  • Headshot of Tom Moore, UK head of commerce
    Tom Moore Promoted to UK Head of Commerce
  • Four women representatives holding Investing in Ethnicity certificate
    UK Named Top 25 Employer by Investing in Ethnicity
  • People shopping in a mall
    From Commercial Individualism to Latin American Collectivist Consumption
  • Red background with King Kong standing on Coke bottle
    Coca-Cola Middle East Brings Movie Experience Magic with “Alexa, I See Coke” Voice Campaign
  • AI inspired woman with street in the background
    AI-Generated Film Launches New Web3 Metaverse Platform Brand
  • Didi Pirinyuang, Chief Creative Officer, Malaysia
    Malaysia Names New Chief Creative Officer
  • leadership
    VMLY&R COMMERCE Boosts Global & US Leadership Team
  • Red background with text that reads "Creative Commerces takes the stage at The Drum World Creative Rankings 2023; VMLY&R Commerce #61"
    The Drum Beats On: VMLY&R COMMERCE Lists on the 2023 World Creative Rankings
  • Headshot of Debbie Ellison, Chief Digital Officer, VMLY&R COMMERCE
    Beyond The Numbers … All We Want Is An Inclusive Experience
  • Bald woman with tattoo on side of head
    Clínica del Country Redefines Cancer
  • 3 men and 2 women in front of screen with text "Oystercatchers Awards 22"
    Debbie Ellison Named Champion for Change at Oystercatchers Awards
  • Headshot of Tom Moore, UK head of commerce
    Tom Moore Promoted to UK Head of Commerce
  • Four women representatives holding Investing in Ethnicity certificate
    UK Named Top 25 Employer by Investing in Ethnicity
  • Red background with text that reads "The Drum Awards: Winner, Agency of the Year 2022"
    VMLY&R COMMERCE Named Agency of the Year by The Drum
  • Male and female on posters for Down Syndrome
    Rewriting the Narrative for Down Syndrome
  • Man with beard wearing orange hoodie
    Jumia’s Black Friday Campaign Tells Egypt ‘Now is the Time’ for Great Deals
  • iRobot logo
    iRobot Corporation Appoints VMLY&R as EMEA Connected Brands Agency
  • Home of connected brands
    VMLY&R Unveils The Home of Connected Brands: Shaping the Future of Business
  • Carlos Laureano, COO, VMLY&R COMMERCE Puerto Rico
    VMLY&R COMMERCE Launches in Puerto Rico
  • Three red dragon circles on fire
    India Wins Agency of the Year at Dragons of Asia
  • Muslim Consumerism Report Launch
    The New Muslim Consumer
  • Beth Ann Kaminkow, Global CEO, VMLY&R Commerce
    The Commerce Revolution Is Starting – Here’s How to Respond
  • Headshot of Michelle Whelan, CEO, VMLY&R COMMERCE UK
    Connected Moments That Matter to Achieve Growth
  • Sticker on car that says "Car rules: 1. Sit down; 2. Shut up; 3. Hold on"
    6 Takeaways From The Ever-Changing World Of Commerce
  • Beth Ann Kaminkow speaking on stage at WPP Commerce 2023
    2023 Commerce Revolution
  • David Roth and Beth Ann Kaminkow
    Commerce Reimagined: The Big Commerce Plays for 2023 - Episode 22
  • Chris Hilton of Geometry Ogilvy Japan
    How the Metaverse Can Enhance Your Brand Ecosystem
  • Headshot of Jon Goynshor, Head of Global Partnerships, VMLY&R COMMERCE
    Beyond Entertainment To Engagement: Creating Successful Super Bowl Ads
  • People shopping in a mall
    From Commercial Individualism to Latin American Collectivist Consumption
  • Orange background with text that reads "The big show is back: NRF"
    NRF 2023: Key Trends & Takeaways
  • Gemma Spence
    Predicting The Unpredictable: 5 Big E-Commerce Trends For 2023
  • Male and female boomer sitting on bench overlooking mountains
    Don't Overlook Your Most Lucrative Consumer Segment
  • Headshots of No7 Company’s Global Head of Online Leanne Carden and VMLY&R COMMERCE’s Global VP of Commerce Transformation Gemma Spence
    Commerce Reimagined: DTC as a New Model of Growth for CPG Brands - Episode 21
  • Headshot of VMLY&R Commerce US Chief Strategy Officer Michelle Baumann
    Reframing the Planning Process
  • Purple and teal background with text that reads "How will Gen Z approach the holiday season"
    How Will Gen Z Approach the Holiday Season
  • Headshot of Jamie Hill, Creative Inclusivity Director, VMLY&R COMMERCE
    Is Inclusive Language Inherently Exclusionary?
  • Gemma Spence
    Retail Media Success—How to Create an Engaging Customer Journey
  • Headshot of Jon Goynshor, Head of Global Partnerships, VMLY&R COMMERCE
    Brands Will Be Touting Activism and Web3 to Unite 5 Billion World Cup Fans
  • Orange background with text that reads "Beyond the big guys: Navigating the retail media market outside of Amazon and Walmart"
    Navigating the Retail Media Market Outside of Amazon and Walmart
  • Beth Ann Kaminkow speaking on stage at WPP Commerce 2023
    2023 Commerce Revolution
  • Headshot of Jon Goynshor, Head of Global Partnerships, VMLY&R COMMERCE
    Beyond Entertainment To Engagement: Creating Successful Super Bowl Ads
  • Orange background with text that reads "The big show is back: NRF"
    NRF 2023: Key Trends & Takeaways
  • Three red dragon circles on fire
    India Wins Agency of the Year at Dragons of Asia
  • People holding the number 10 in their hands
    Marketdata Sweeps ABEMD Awards
  • Effie Awards Colombia logo
    Colombia Wins Gold & Silver at Effie Colombia Awards
  • Game controller on a purple background
    As E3 Pauses, Brands Should Fast-Forward Their Entertainment Commerce Strategy
  • Mobile phone opened to Amazon
    Amazon Prime Day 2022 Recap
  • Pint of ice cream with text that reads "The fan heartbreak ice cream"
    Two Bronze at PHNX Awards for Elena's
  • Campaign Power of Purpose Awards logo
    #FeminineArabic Wins Silver at Power of Purpose Awards
  • Effie Awards logo
    Silver & Bronze Wins at the Effie Awards US
  • The One Show logo
    India Wins at The One Show
  • Headshot of Debbie Ellison with text: The Future of Brands
    E-Commerce: Four Lessons from China
  • Painted ceiling inside the 2020 Dubai Expo
    Expo 2020 Dubai: Humanity. Innovation. Experience.
  • Jacquelyn Baker, EVP & Managing Director, Cinncinati & Minneapolis, VMLY&R COMMERCE US
    Jacquelyn Baker Named Account Person of the Year for 2021
  • Feminine Arabic
    #FeminineArabic Scores a Grand Prix at Dubai Lynx
  • Circulo de Oro logo and VMLY&R snowflake
    VMLY&R COMMERCE Mexico & VMLY&R Mexico Named Agency of the Year
  • New York City skyline
    NRF 2022: Key Trends