News & Views

From our thinkers, innovators and storytellers

To reimagine Commerce, you need to stay one step ahead of what’s happening. Here are our latest expert insights, agency news, and the work that is driving Creative Commerce forward.

  • Amazon's Echo dot on a wooden table
    Does Prime Day Show Amazon Evolving from Retailer to End-to-End Experience Platform
  • Picture of Borough Market entrance
    How 1,000 Year Old Markets & Small Shops Can Inspire Today’s Retailers
  • Black background with text that says "agency of the year"
    VMLY&R Commerce US Named Agency of the Year
  • Headshot of VMLY&R Thailand's Amandeep Singh
    Line Platform Primer: Understanding the Potential of Chat Commerce in Thailand and Beyond
  • Green background with text that reads "VMLY&R Commerce: Amazon Prime Day 2023: A snapshot of the biggest sales event ever from the world's second biggest retailer"
    Amazon Prime Day 2023
  • Blue boxes stacked on top of each other with text that reads "WPP and BAV, prime opportunities"
    Prime Opportunities: Global Analysis of Prime Day and Beyond
  • Manuel Borde, Global Chief Creative Officer
    NYF Announces Inaugural Creative Commerce Category with Global CCO Manuel Bordé as Jury President
  • Yellow background with text that says "The brave new world of creative commerce at cannes"
    The Brave New World of Creative Commerce at Cannes
  • Black background with lion head and text "Cannes Lions end of week" results
    2 Gold, 3 Silver, 3 Bronze and 9 Shortlists at Cannes Lions 2023
  • Five North American Effie Awards statues with text that says "5 winners + 6 finalists)
    VMLY&R Commerce Takes Home 5 Medals at Effies
  • Headshot of McDonald Predelus, VP Creative Director of Web3
    Decentralized Commerce Comes to Web3: What It Is and What It Means for Brands
  • Taxi Commerce launches in Canada
    TAXI Commerce Launches in Canada
  • Person in blue adidas hoodie holding a pack of cards that says "casino"
    How EMEA's Most Influential Retail Brands Influence Up for Growth
  • Two women cooking in kitchen
    Beyond Convenience: What Consumers Really Value About the Modern Grocery Run
  • Indian girl holding red circle container that says "tea cycle"
    Colombia & India Create an Innovative Solution to Break Menstrual Taboo
  • Blue, red and white background with text that reads "Going for growth in transformative times: 7 Takeaways from Shoptalk Europe 2023"
    7 Takeaways from Shoptalk Europe 2023
  • Debbie Ellison headshot
    Debbie Ellison Named in Top 100 Empower Ethnic Minority Role Model List 2023
  • Red background with rainbow and cell phone showing picture of Lucky Charms cereal in a bowl, along with text that says "Lucky's Charmology: turn every bowl into your own magical fortune"
    Get a Magical Fortune from Your Bowl of Lucky Charms™
  • Black background with text that says "agency of the year"
    VMLY&R Commerce US Named Agency of the Year
  • Manuel Borde, Global Chief Creative Officer
    NYF Announces Inaugural Creative Commerce Category with Global CCO Manuel Bordé as Jury President
  • Black background with lion head and text "Cannes Lions end of week" results
    2 Gold, 3 Silver, 3 Bronze and 9 Shortlists at Cannes Lions 2023
  • Five North American Effie Awards statues with text that says "5 winners + 6 finalists)
    VMLY&R Commerce Takes Home 5 Medals at Effies
  • Taxi Commerce launches in Canada
    TAXI Commerce Launches in Canada
  • Indian girl holding red circle container that says "tea cycle"
    Colombia & India Create an Innovative Solution to Break Menstrual Taboo
  • Debbie Ellison headshot
    Debbie Ellison Named in Top 100 Empower Ethnic Minority Role Model List 2023
  • Red background with rainbow and cell phone showing picture of Lucky Charms cereal in a bowl, along with text that says "Lucky's Charmology: turn every bowl into your own magical fortune"
    Get a Magical Fortune from Your Bowl of Lucky Charms™
  • Live action shot of VMLY&R Commerce South Africa's Imran Patel
    VMLY&R COMMERCE Launches in South Africa
  • White background with words "IPA, CPD - Continuous Professional Development Platinum"
    VMLY&R UK Lands Platinum for Continuous Professional Development
  • Four girls in front of Cannes Young Lions awards backdrop
    US Duo Places 3rd at Cannes Young Lions Competition
  • Billboards displaying an elephant
    Colombia Raise Awareness About Animal Care
  • Red, blue, pink and purple background with text that reads "BAV Most influential brands retailers 2023"
    WPP’S BAV Announces The Most Influential Retailers
  • Mountain background with foods from General Mills in forefront; text that reads Amazon & Prime Press Play for Nature
    General Mills Teams Up with Amazon Fire TV on "Press Play for Nature"
  • Woman dressed in black on white background. Woman is Marcela Arango the chief growth officer for VMLY&R Commerce Colombia
    Colombia Appoints Chief Growth Officer
  • Clio award on a black background with text that reads "Clio"
    VMLY&R COMMERCE Garners 12 Wins at Clio Awards
  • Black silhouette of milk jug with scan label visible
    OREO Turns Milk Barcodes into Scannable Cookies
  • Woman in chair drinking from coffee cup, next to 5 boxes of Kleenex with text that reads "Kleenex + Self Care is for everyone; Only at Target"
    Mental Health Advocacy Brand Launches Self-Care Awareness Campaign with Kleenex
  • Amazon's Echo dot on a wooden table
    Does Prime Day Show Amazon Evolving from Retailer to End-to-End Experience Platform
  • Picture of Borough Market entrance
    How 1,000 Year Old Markets & Small Shops Can Inspire Today’s Retailers
  • Headshot of VMLY&R Thailand's Amandeep Singh
    Line Platform Primer: Understanding the Potential of Chat Commerce in Thailand and Beyond
  • Green background with text that reads "VMLY&R Commerce: Amazon Prime Day 2023: A snapshot of the biggest sales event ever from the world's second biggest retailer"
    Amazon Prime Day 2023
  • Blue boxes stacked on top of each other with text that reads "WPP and BAV, prime opportunities"
    Prime Opportunities: Global Analysis of Prime Day and Beyond
  • Yellow background with text that says "The brave new world of creative commerce at cannes"
    The Brave New World of Creative Commerce at Cannes
  • Headshot of McDonald Predelus, VP Creative Director of Web3
    Decentralized Commerce Comes to Web3: What It Is and What It Means for Brands
  • Person in blue adidas hoodie holding a pack of cards that says "casino"
    How EMEA's Most Influential Retail Brands Influence Up for Growth
  • Two women cooking in kitchen
    Beyond Convenience: What Consumers Really Value About the Modern Grocery Run
  • Blue, red and white background with text that reads "Going for growth in transformative times: 7 Takeaways from Shoptalk Europe 2023"
    7 Takeaways from Shoptalk Europe 2023
  • Glass windows looking into a shop
    Flipping Traditional Thinking to Win the Retail Media Moment
  • Yellow background with text that reads "A view from the top: a wrap-up of CEOs' perspectives from world retail congress by Charlie Wade"
    CEOs' Perspectives From World Retail Congress
  • Soccer player with red jersey and white pants screaming
    The 9 Elements That Power The World’s Most Influential Retail Brands
  • Red, blue, pink and purple background with text that reads "BAV Most influential brands retailers 2023"
    WPP’S BAV Announces The Most Influential Retailers
  • Headshot of VMLY&R COMMERCE MENA's Fabio Medeiros
    Castrol and the Curious Case of Empathy as a Growth Tool
  • Headshots of Unilever's Claire Hennah and VMLY&R Commerce's Gemma Spence
    Commerce Reimagined: Tactics for Winning in Digital Commerce - Episode 23
  • Text that reads "The commerce revolution is starting; here's how to respond"
    The Commerce Revolution Is Starting – Here’s How to Respond
  • Headshot of Michelle Whelan, CEO, VMLY&R COMMERCE UK
    Connected Moments That Matter to Achieve Growth
  • Black background with text that says "agency of the year"
    VMLY&R Commerce US Named Agency of the Year
  • Green background with text that reads "VMLY&R Commerce: Amazon Prime Day 2023: A snapshot of the biggest sales event ever from the world's second biggest retailer"
    Amazon Prime Day 2023
  • Blue boxes stacked on top of each other with text that reads "WPP and BAV, prime opportunities"
    Prime Opportunities: Global Analysis of Prime Day and Beyond
  • Manuel Borde, Global Chief Creative Officer
    NYF Announces Inaugural Creative Commerce Category with Global CCO Manuel Bordé as Jury President
  • Yellow background with text that says "The brave new world of creative commerce at cannes"
    The Brave New World of Creative Commerce at Cannes
  • Black background with lion head and text "Cannes Lions end of week" results
    2 Gold, 3 Silver, 3 Bronze and 9 Shortlists at Cannes Lions 2023
  • Five North American Effie Awards statues with text that says "5 winners + 6 finalists)
    VMLY&R Commerce Takes Home 5 Medals at Effies
  • Blue, red and white background with text that reads "Going for growth in transformative times: 7 Takeaways from Shoptalk Europe 2023"
    7 Takeaways from Shoptalk Europe 2023
  • Yellow background with text that reads "A view from the top: a wrap-up of CEOs' perspectives from world retail congress by Charlie Wade"
    CEOs' Perspectives From World Retail Congress
  • Four girls in front of Cannes Young Lions awards backdrop
    US Duo Places 3rd at Cannes Young Lions Competition
  • Clio award on a black background with text that reads "Clio"
    VMLY&R COMMERCE Garners 12 Wins at Clio Awards
  • Beth Ann Kaminkow speaking on stage at WPP Commerce 2023
    2023 Commerce Revolution
  • Headshot of Jon Goynshor, Head of Global Partnerships, VMLY&R COMMERCE
    Beyond Entertainment To Engagement: Creating Successful Super Bowl Ads
  • Orange background with text that reads "The big show is back: NRF"
    NRF 2023: Key Trends & Takeaways
  • Three red dragon circles on fire
    India Wins Agency of the Year at Dragons of Asia
  • People holding the number 10 in their hands
    Marketdata Sweeps ABEMD Awards
  • Effie Awards Colombia logo
    Colombia Wins Gold & Silver at Effie Colombia Awards
  • Game controller on a purple background
    As E3 Pauses, Brands Should Fast-Forward Their Entertainment Commerce Strategy