Victoria Chu

Head of Client Engagement

Victoria Chu is an experienced marketing practitioner who thrives in fast-paced, result-driven environments. She brings with her over 16 years of through-the-line experience in advertising with extensive hands-on knowledge in the automotive, finance and FMCG industries. ​

With over 10 years focused on digital marketing at Saatchi & Saatchi Arachnid, Victoria led the charge as Head of Client Management across all brands.​

In 2014, she was amongst the pioneering team leads for P&G Asia’s digital acceleration hub. She spearheaded the development of eCommerce, SEO, UI/UX and CRM global toolkits for Pampers and Olay. ​

Her entrepreneurial spirit and keen eye for business development was evident in 2018 when Victoria as General Manager, led the growth and success of Alchemy79 – the content/creative subsidiary of Invictus Blue Group. She ran the agency like a start-up, operating with a core team supported by a pool of development partners to maximize agility.​

At Alchemy79, she led the win on multiple international brands including BMW Creative AOR, Libresse, Burger King and F&N to name a few. Within its first three years, the agency was not only profitable, but recognized as an award-winning agency bagging multiple awards across categories including Effies, Markies, MEA, even the title Agency of the Year for Appies and a Grand Prix at MSA in 2020/21. ​

  • Headshot of Victoria Chu, Head of Client Engagement, VMLY&R Commerce Malaysia