Karen has 16 years of brand consultation and marketing communication with specialization in digital commerce, online CX and CRM. At VMLY&R COMMERCE, she spearheads the strategy for digital transformation and integration efforts of individual brands in today’s dynamic environment.
Her extensive advertising career started at GREY Worldwide, subsequently joining Arachnid, where she ventured into digital marketing. Thereafter she moved on to helm leadership roles as BBDO Proximity Malaysia and Vocanic. She has extensive brand and product category experience, having worked on various blue-chip brands in the FMCG, telecom, airline and automobile industries.
She is a Master of Business Systems graduate from Monash University (Australia) and is also a Human Centered Design and Forrester certified professional. In addition, she is a member of Hyper Island, Econsultancy and BFM Business School alumni.
