Woei Hern started his job at FCB as a copywriter. He was part of the founding team to reboot Dentsu in 2004. He then moved to NagaDDB in 2010 where he worked his way up to creative director, working on Digi, munchy’s and Nippon Paint. He also found time to set up Malaysia’s first Capoeira academy.
In 2015, he became a founding member and executive creative director of Ensemble Mediabrands. From a 4-man team, Ensemble picked up PETRONAS and Maxis, two of the biggest brands in Malaysia, and grew to an 80-man agency. Along the way he picked up Campaign Asia’s Top 40 Under 40 honours in 2016, and Ensemble became the first agency in Malaysia to win Effie Agency of the Year three years in a row, as well as YouTube Awards Grand Prix honours two years in a row.
He has judged for New York Fest, YouTube Awards, spoken at Creative Industry Summit in Egypt and served as deputy chairman of Kancil Awards. A big supporter of social causes, Woei Hern was involved as mentor at Malaysia’s Global Innovation Centre’s Accelerator Programme for social enterprises and also works with Cancer Research Malaysia as a partner agency.
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