Malaysia cityscape

VMLY&R COMMERCE Malaysia

Malaysia

VMLY&R COMMERCE is WPP’s end-to-end Creative Commerce Company.

Built on the commerce expertise of Geometry and scaled through VMLY&R’s connected brand promise, we help modern brands grow by unifying marketing strategies around commerce.  We believe the space of commerce holds the most untapped creative potential to grow brands and people.  Living CommerceTM is our proprietary approach and platform that guides how we work. By understanding how, when, and why people buy, we deliver the most engaging and culturally relevant creative commerce experiences across Retail, Experience, Design and Innovation. 

Through our unique Muslim Intel Lab offering, a data and insights hub which aims to help brands explore and understand the needs, aspirations, and behaviors of Muslim consumers, we are able to provide brands a stronger understanding of the country’s Islamic communities – accounting for over 50% of the Malaysian population.

Featured work

  • Hand holding cell phone
    Seeing Numbers
    Turning everyday news feeds into gaming tickets for millennials
    Turning everyday news feeds into gaming tickets for millennials
  • Beer bottles lined up
    Probably the Best Football Beer
    A pack-led experience that made Carlsberg the unofficial sponsor of World Cup 2018
    A pack-led experience that made Carlsberg the unofficial sponsor of World Cup 2018
  • Malaysia's Sound of a Nation campaign for CIMB Bank
    Sound of a Nation

    A crowd-sourced symphony commemorating Malaysian Independence Day

    A crowd-sourced symphony commemorating Malaysian Independence Day

Our Leadership Team

  • Headshot of Kenni Loh
    Kenni Loh
    Business Title
    CEO
  • Headshot of Jason Wong
    Jason Wong
    Business Title
    Managing Partner
  • Headshot of Chan Woei Hern
    Chan Woei Hern
    Business Title
    Executive Creative Director, Malaysia & Southeast Asia
  • Headshot of Filipe Lampreia
    Filipe Lampreia
    Business Title
    Chief Strategy Officer
  • Karen Koay, Head of Digital Services, VMLY&R COMMERCE Malaysia
    Karen Koay
    Business Title
    Head of Digital Services
  • Sean Lim, Head of  Brand Activation & Experiential, VMLY&R COMMERCE Malaysia
    Sean Lim
    Business Title
    Head of Brand Activation & Experiential
Muslim women siting on ground

Featured story

VMLY&R COMMERCE Launches New Data and Insight Hub, ‘Muslim & Halal Lab’

VMLY&R COMMERCE announced the launch of Muslim Lab, a new data and insights hub which aims to help brands explore and understand the needs, aspirations, and behaviors of Muslim consumers particularly in this part of the region.

Focused on Malaysia and Indonesia, VMLY&R COMMERCE’s Muslim Lab aims to provide brands in the region with a stronger understanding of the countries’ 250m strong Islamic communities, across all market ...

 

Get in touch

New Business

Kenni Loh, CEO
kenni.loh@vmlyrcommerce.com

Jason Wong, Managing Partner
 jason.wong@vmlyrcommerce.com 

Muslim Intel Lab

Filipe Lampreia, Chief Strategy Officer
filipe.lampreia@vmlyrcommerce.com

Press/General Inquiries

Fernie Ho, Head of Corporate Affairs
fernie.ho@vmlyrcommerce.com

Career Opportunities

Watie Jufri, HR Manager
watie.jufri@vmlyr.com

Offices

Malaysia
Level 18, Equatorial Plaza, 14 Jalan Sultan Ismail
50250, Kuala Lumpur
+60378903959

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