
VMLY&R COMMERCE is WPP’s end-to-end Creative Commerce Company.
Built on the commerce expertise of Geometry and scaled through VMLY&R’s connected brand promise, we help modern brands grow by unifying marketing strategies around commerce. We believe the space of commerce holds the most untapped creative potential to grow brands and people. Living CommerceTM is our proprietary approach and platform that guides how we work. By understanding how, when, and why people buy, we deliver the most engaging and culturally relevant creative commerce experiences across Retail, Experience, Design and Innovation.
Through our unique Muslim Intel Lab offering, a data and insights hub which aims to help brands explore and understand the needs, aspirations, and behaviors of Muslim consumers, we are able to provide brands a stronger understanding of the country’s Islamic communities – accounting for over 50% of the Malaysian population.
Our Leadership Team
Kenni Loh
Business TitleCEOJason Wong
Business TitleManaging PartnerDidi Pirinyuang
Business TitleChief Creative OfficerFilipe Lampreia
Business TitleChief Strategic OfficerKaren Koay
Business TitleHead of Digital Experience & E-CommerceSean Lim
Business TitleHead of Brand Activation & ExperientialVictoria Chu
Business TitleHead of Client Engagement
Featured story
VMLY&R COMMERCE Launches New Data and Insight Hub, ‘Muslim & Halal Lab’
VMLY&R COMMERCE announced the launch of Muslim Lab, a new data and insights hub which aims to help brands explore and understand the needs, aspirations, and behaviors of Muslim consumers particularly in this part of the region.
Focused on Malaysia and Indonesia, VMLY&R COMMERCE’s Muslim Lab aims to provide brands in the region with a stronger understanding of the countries’ 250m strong Islamic communities, across all market ...
Get in touch
New Business
Kenni Loh, CEO
kenni.loh@vmlyrcommerce.com
Jason Wong, Managing Partner
jason.wong@vmlyrcommerce.com
Muslim Intel Lab
Filipe Lampreia, Chief Strategy Officer
filipe.lampreia@vmlyrcommerce.com
Press/General Inquiries
Fernie Ho, Head of Corporate Culture & Communications
fernie.ho@vmlyrcommerce.com
Career Opportunities
Watie Jufri, HR Manager
watie.jufri@vmlyr.com
Offices
Malaysia
Level 18, Equatorial Plaza, 14 Jalan Sultan Ismail
50250, Kuala Lumpur
+60378903959