Tyler Murray is the US Chief Executive Officer of VMLY&R COMMERCE. Together with Global CEO Beth Ann Kaminkow, Tyler is driving the company on our quest to reimagine the creative potential of Commerce with a specific focus on growth in the US. An integral part of Geometry’s 2019 re-positioning efforts, Tyler has helped to redefine shopper marketing, experiential and design predicated on his deep understanding of data and how people buy today. His proven track record of building and leading global omnichannel organizations with a focus on analytics, strategy, and operational design has enabled a new way of working with Living CommerceTM core to the delivery of growth for today’s modern brands.
Prior to VMLY&R Commerce, Tyler served TracyLocke as the Managing Director of the Chicago office, leading multiple blue-chip clients and serving as the agency’s Chief Strategy Officer. At TracyLocke, Tyler rebuilt the agency’s strategic offering to be entirely data-centric. These capabilities were a leading factor in the agency’s multiple Effie wins, client business growth, and the turn-around business growth. Simultaneously as the SC Johnson Global Business lead, Tyler helped set-up and grow the agency’s nine international offices. Previously, Tyler led the global digital practice for Saatchi & Saatchi X.
Tyler has been recognized in the 2020 class of Ad Age’s list of 40 people under age 40 shaping the marketing, media and agency industries, and has received numerous awards including a 2017 International Innovator Award and multiple Effies.