As Global Chief Creative Officer at VMLY&R COMMERCE, Manuel owns the global creative strategy for VMLY&R COMMERCE to accelerate the delivery of Creative Commerce at the intersection of physical, digital and social. He has played an instrumental role in elevating the creative capability in North America in 2020 and is working alongside Beth Ann Kaminkow to launch the new company.
A Colombia native, Manuel’s agency and client experience spans categories and markets worldwide having spent time at high-profile global agencies in MENA, Colombia, Panama and Puerto Rico. He has created and led work that has resulted in over 400 awards and recognitions in the most important creative and effectiveness festivals from Cannes Lions to One Show to D&AD and Effie’s, among others.
Manuel was ranked #1 creative lead in the MENA region for 3 years in a row and Communicates 40 Under 40 in 2019.