Karen has 15 years of brand consultation and marketing communication with specialization in digital commerce, online CX and CRM. At VMLY&R COMMERCE Malaysia, she spearheads the strategy for digital transformation and integration efforts of individual brands in today’s dynamic environment.
Her extensive advertising career started at GREY Worldwide, and subsequently joined Arachnid where she ventured into digital marketing. Thereafter she moved on to helm leadership roles as BBDO Proximity Malaysia and Vocanic. She has multiple product category experience having worked on various blue-chip brands in FMCG, telecom, airline and automobile industries.
She is a Master of Business Systems graduate from Monash University (Australia), and is also a Google AdWords certified professional. She is also a member of Hyper Island, Econsultancy and BFM Business School alumni.
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