Elke van Tienen

Global Head of People

Elke is a commercial HR partner who helps deliver real growth for people, clients and businesses through innovative talent initiatives and a people-first culture. As Global Head of People, Elke's commitment is to foster an inclusive culture where everyone feels supported and a sense of belonging.  Passionate about recognizing the unique talent every person brings to work, she believes in initiatives that enable people to continually learn and to successfully adapt to an ever-changing world

With over 15 years’ experience as a talent professional most recently in the role of EMEA Chief People Officer, Elke has created and delivered talent initiatives through critical phases of agency transformation while cultivating open and inclusive cultures. Recent initiatives include: ‘The Incubator’: work experience program offering students from diverse backgrounds an opportunity to operate as a mini agency; #CreativeComeBack, in partnership with Creative Equals, a returners program fast-tracking women back into the creative industry; and, ‘Pitch Your Passion’, the quarterly contest that spotlights employees inspirational side-hustles

Under Elke’s leadership, the company has won recognition for focus on learning and well-being, landing IPA Continued Professional Development (CPD) Gold Accreditation two years running and has been listed as a top 10 employer in the Outstanding Employer category as part of The Ethnicity Awards 2020.

  • Headshot of Elke van Tienen, Global Head of People, VMLY&R COMMERCE