Beth Ann is recognized as a leader with a proven record of reimagining retail, as well as creating and designing commercial programs that drive growth at the intersection of physical, digital and social. As Global CEO, Beth Ann is leading the company's transformation from Geometry to VMLY&R COMMERCE, bringing together the two organizations respective commerce capabilities to provide world-leading expertise and delivery for clients at a time of unprecedented global growth in ecommerce. Her belief that Commerce holds the most untapped creative potential to grow brands and people is enabling the delivery of new and innovative commerce experiences that harness data and technology to build brands and sell products across channels.
In her two plus decades in the industry, Beth Ann has touched every aspect of marketing communication across consumer-packaged goods, retail, finance, restaurant, and technology companies and brings both client and agency side perspectives to her work. She is a strong advocate of insights-inspired marketing programs and the power of creativity to drive positive societal impact.
A worldwide traveler born in Baltimore, Beth Ann graduated with a BA from Syracuse University’s Newhouse School and an MBA from Boston University in Organizational Behavior. She is a founding member of a successful startup purchased by Omnicom, led TracyLocke as the first female CEO in its one-hundred-year history, as well served as the first Global Chief Marketing Officer of Westfield Corp and CEO for Kantar Consulting Americas. She most recently served as Global CEO of Geometry.
Beth Ann is a voice on IE&D issues and has been recognized as an AdAge Woman to Watch, is a member of WPP’s X-Factor, and serves on the national boards of the Syracuse University Newhouse School of Public Communications as well as the non-profit charity Back on My Feet.